TDMW helps MediaTech and AI platforms turn complex video infrastructure into clear, differentiated narratives that actually sell.
We work exclusively in MediaTech: MAM, PAM, Media Supply Chain, encoding, and AI.
MediaTech products are rarely simple point solutions. They sit inside production workflows, media supply chains, creative operations, rights environments, broadcast infrastructure and AI-driven content systems.
That means the buying journey is different too.
The buyer is not just asking "what does it do?"
They are asking:
If you're honest, you're probably dealing with...
Generic B2B playbooks break here. TDMW exists to fix that.
TDMW is led by Martin Coles, a MediaTech marketing and GTM leader who has built positioning, demand and pipeline engines across MAM, Media AI, video infrastructure, content supply chain and creative workflow businesses.
The work comes from inside the category: shaping narratives, building GTM systems, supporting Sales, working with Product, launching campaigns, managing events, and turning technical platforms into stories buyers can understand, defend and act on.
Companies worked with
Dalet, IPV, LWKS, Overcast HQ
And a track record translating complex media workflows into buyer messaging, pipeline and sales acceleration.
If your positioning is unclear, everything downstream breaks. We define what you are, what you're not, and the narrative that makes buyers care.
We turn positioning into something executable: a plan your commercial team can actually use.
Strategy is useless without execution. We build campaigns, content, and programs aligned to how MediaTech buyers actually buy.
When you don't just need advice: you need leadership inside the business.
We also work in fintech.
We occasionally do SaaS.
We work only in MediaTech.
That means...
Marketing-attributed pipeline built from the ground up at Dalet.
Built GTM and demand functions from zero, multiple times.
Multi-million pipeline delivered across global markets.
Coverage
Deep experience across MAM, AI, Media Supply Chain, and Video Platforms.
Led by a Fractional CMO
Who has done this inside companies like Dalet, IPV, LWKS, and Overcast HQ.
MediaTech companies with complex products
Teams struggling to explain what they actually do
Founders and leaders who know their messaging isn't working
"One of the most results-driven professionals I've come across. He doesn't pump up useless leads — he delivers pipeline and revenue."
"Not only a marketing expert, he's a true partner to sales. He understands complex buyer journeys and aligns campaigns to real-world goals."
"A standout marketing leader who doesn't just collaborate with sales — he champions it. Every campaign aligned to tangible pipeline goals."
"Drives marketing and demand generation with creativity, insight, and a great sense of humor. A real asset to any team."
"Knows demand generation inside and out. Quarter after quarter he crushed his quotas, turning ambitious pipeline goals into growth."
"A genius and a professional in his field. An eye for the big picture — digital culture, processes, transformation, and change."
"Genuinely fun and super productive. In a short space of time we made great strides through targeted campaigns and trade shows."
"He didn't just manage expectations, he managed our goals and aspirations. Working under him was truly a rewarding experience."
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