TDMW helps MediaTech companies turn complex products into clear positioning, stronger go-to-market and commercial stories that buyers can understand, value and buy.
We work exclusively in MediaTech, across video workflows, media infrastructure, content technology and applied AI.
TDMW works with companies selling technically complex products into equally complex media environments. Usually, that means the product is good, the sales cycle is long, the buying committee contains several different species of human, and somebody needs to make the whole thing easier to understand and buy.
You know the product has value. You need the market story, commercial strategy and GTM engine to catch up.
Your sales team needs a clearer story, stronger differentiation and better tools for turning technical interest into commercial urgency.
You need sharper positioning, stronger demand and experienced MediaTech support without adding another enormous team.
You know what the platform can do. We help turn that capability into a narrative the market actually understands and cares about.
A MediaTech buyer is not choosing a neat little point solution in total isolation. Your product sits inside production workflows, media supply chains, creative operations, broadcast infrastructure, rights environments, cloud architectures and increasingly AI-driven content systems.
Which means the buyer isn't simply asking:
"What does it do?"
They're also asking:
If your positioning is unclear, everything downstream gets harder. We define where you fit, why you matter and the story that makes buyers care.
Good positioning needs somewhere to go. We turn the story into an executable go-to-market strategy built around real MediaTech buyers and buying journeys.
Strategy decks are lovely. Revenue is rather more useful. We build the campaigns, content and demand programmes that put the strategy to work.
Sometimes you don't need another agency. You need somebody inside the business who can lead it. TDMW provides hands-on senior marketing and GTM leadership, working directly with your leadership, Sales, Product and partner teams.
Not every MediaTech company needs the same thing. Some need the story fixed. Some need a GTM strategy. Some need somebody to roll their sleeves up and build the thing. Usually it's a mixture of all three.
Positioning, messaging, category strategy, GTM planning, launches, campaigns and specific commercial challenges.
Ongoing senior support working alongside your existing Marketing, Sales, Product and leadership teams.
Hands-on marketing leadership for businesses that need experienced strategic direction and execution without hiring a full-time CMO.
TDMW is led by Martin Coles, a MediaTech marketing and GTM leader with more than 20 years' experience building positioning, demand, product marketing and growth programmes for technology businesses.
The MediaTech bit matters. The work comes from inside the category: working with Product, sitting alongside Sales, building global marketing teams, launching complex platforms, developing partner strategies, running industry campaigns and translating technical infrastructure into stories buyers can understand and act on.
Positioning matters. But only if it eventually changes something commercial.
Marketing-attributed pipeline scaled at Dalet.
Marketing-attributed revenue built from scratch at IPV.
Multiple marketing, GTM and demand functions built from the ground up.
Building growth across complex B2B technology, with deep experience across MediaTech, video workflows, infrastructure and AI.
They win when buyers understand the problem, believe the approach, trust the vendor and can defend the investment internally.
That's why our work goes beyond better copy. TDMW helps build buyer confidence across positioning, marketing, Sales and the wider go-to-market journey.
"One of the most results-driven professionals I've come across. He doesn't pump up useless leads — he delivers pipeline and revenue."
"Not only a marketing expert, he's a true partner to sales. He understands complex buyer journeys and aligns campaigns to real-world goals."
"A standout marketing leader who doesn't just collaborate with sales — he champions it. Every campaign aligned to tangible pipeline goals."
"Drives marketing and demand generation with creativity, insight, and a great sense of humor. A real asset to any team."
"Knows demand generation inside and out. Quarter after quarter he crushed his quotas, turning ambitious pipeline goals into growth."
"A genius and a professional in his field. An eye for the big picture — digital culture, processes, transformation, and change."
"Genuinely fun and super productive. In a short space of time we made great strides through targeted campaigns and trade shows."
"He didn't just manage expectations, he managed our goals and aspirations. Working under him was truly a rewarding experience."
Ready to make the market story as strong as the product?
If your product needs a 30-minute explanation before a prospect understands why they should care, there's probably some work to do. We can start there.