01 / IBC 2026
The IBC MediaTech Positioning Test
Different product. Same positioning.
IBC brings together some of the most sophisticated technology in media. Walk a few halls, though, and very different products start to sound remarkably similar.
AI-powered. Seamless. Intelligent. End-to-end. Scalable. Transformative.
So we're conducting a mildly unscientific experiment.
How differentiated is MediaTech positioning at IBC, really?
02 / The Test
Take the IBC MediaTech Positioning Test
Spot the familiar positioning language as you walk the show.
See it. Tap it. Get five in a row.
Or, as we're calling it internally: Bad Word Bingo.
0/ 25 spotted
The investigation is open.
Walk the halls. Keep your eyes open.
Spot at least five signals to get a readout.